4 Ways to Ensure Website Redesign Doesn’t Lower Your Site’s SEO Value

Most businesses go in for redesigning of their website without understanding its repercussions, especially the effect on on-page SEO and SEO in general. This is primarily because they do not evaluate their SEO strategy and how it would get affected through a website redesign. Here are 4 ways in which you can ensure your website’s redesign doesn’t affect the SEO value of the website.

Retain On-Page SEO

The key to ensuring the hard work put into on-page SEO is not affected by a website redesign is to literally crawl your site. You can do it manually or even use some tools available in the market. These can be used to do a complete analysis of your website’s SEO and understand the aspects of SEO that are important to be retained. Also, this is a good time to reanalyse the SEO of the old website since you can implement any new SEO techniques that weren’t implemented for the earlier version.

No Index, No Follow

Another aspect of website redesign is to ensure the ‘No Index, No Follow’ checkbox is checked until the test site goes live. This is an important aspect of website redesign which if not followed will result in Google treating the content on the new website as duplicate content. By using the ‘No Index, No Follow’ tag, the test site’s content will not be indexed by Google and other search engines. Once the old website’s data is completely migrated to the new website, then the old website can be deactivated and the ‘No Index, No Follow’ checkbox can be unchecked once the test site goes live.

Ensure Same URL Structure

The best way to ensure the hard work you have put into the SEO work on your old website doesn’t go waste is to retain the URL structure of the old site on the redesigned website as well.. This way, you do not waste precious time implementing 301 redirects from the old site to the new site once it goes live. This prevents any sort of errors that might occur when 301 redirects are implemented for the new site.

Create XML Sitemaps

Creating XML sitemaps and submitting them to major search engines ensures the crawling of data on your website is not paused. This not only helps in your SEO efforts but also directs your website’s visitors to the correct section of the site.

It is important to limit your website’s redesign process to the most essential aspects so you can retain the traffic already arriving on your current website. Following the above mentioned steps will ensure your website redesign will in no way affect the SEO value of your site. In addition to the aforementioned points, there are many other ways as well which will help you redesign your website without letting it affect the SEO value and the existing traffic to your site.

Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015’ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

How to Appear High in Search Engine Results?

More visibility, more encouraging results

Launching a business website may be an easy task for every entrepreneur, but making your products and services strongly visible is really a tough task. Here, a good SEO company can play a decisive role in making your business a big success. The competition in online business is really fierce these days. It is impossible to get attention of the internet users without proper advertising of your products. Search engine optimization methodologies include so many methods that can help you get strong visibility amongst internet users. The more your website is visible, the more encouraging outcome you get.

Always look for customized digital advertising solutions

Through appropriate optimization, you will be able to capture the attention of internet users instantly. Therefore, if you really want to make your website strongly visible to the large base of audiences, you should simply go for customized search engine optimization techniques by joining hands with the best search engine marketing company. SEO techniques can be effective and affordable only when they are implemented strategically by the hands of experienced professionals. A fruitful SEO campaign utilizes extensive keyword search and proper webpage optimization. Some business owners like to perform some search engine activities at their own, but for real and quick results, expert help is both recommended and advisable.

A good internet marketing company works strategically

It requires in-depth online marketing knowledge to execute and implement result-oriented search engine marketing techniques. Hence, it would be better for you to let the experts perform these activities for your business. When it comes to choosing the best SEO Company, you have to choose a company that works for you while improving the visibility of your website through innovative methodologies and detailed usability analysis. Finding the competitive differentiators that can make your business uniquely attractive should be the prime goal of the digital marketing solutions provider that you choose.

Only the market leaders can produce result-oriented online marketing solutions

Some of the salient features and characteristics of fruitful online marketing solutions include dynamic optimization over major search engines, listing of your website at theme based as well as reputed online spaces, detailed analysis of website, in-depth keyword analysis & research, formation of relative meta elements, tags and other HTML tags, website text content optimization, optimization of website navigation and control path flow, development of theme based website architecture, corporate brand building, link generation service from authority web spaces and bringing targeted traffic to your website. Only the best search engine optimization company can provide you with desired solutions while performing above-mentioned roles and responsibilities.

Pricing should not be the only parameter

Needless to say, the online marketing company that you hire plays a vital role in your success by making you strongly visible among the targeted audiences much better than your competitors. The market is full of so many solutions providers making efforts to lure you with their so-called cheap and effective services, but you should not make your decision just keeping in view the pricing considerations. You have to look for unmatched quality at a reasonable pricing. Only a company that has vast experience of handling assignments at all levels can accomplish your project maintaining the highest standards of quality at an incredible pricing. You should not expect absolute results from the amateur ones available in the market. The digital marketing services provider that you choose should be capable of making a minute analysis of your requirements so that it can bring what you really want.